Marketly vs Soov.ee
Which is the better choice for Estonian classifieds in 2026?
If you're looking for the best classifieds site in Estonia, you've likely considered both Marketly.ee and Soov.ee. Both target the Estonian market, but differ significantly in functionality, UX and safety. This comparison helps you choose the platform that suits you better for buying and selling.
| Feature | Marketly.ee | Soov.ee |
|---|---|---|
| Free listing | Yes — always free for core usage | Partially — paid boosts common |
| Category count | 200+ precisely structured | Smaller selection, dated structure |
| Mobile app (PWA) | Installable PWA, offline support | Browser-based, no offline |
| Built-in messaging | Real-time chat, notifications, history | Mostly via email |
| Safety and moderation | AI moderation, fraud protection, user blocking | Minimal moderation |
| AI-powered features | AI listing composer, price suggestion, similar items | None |
Why choose Marketly?
Marketly.ee is built for the 2020s user — fast, mobile-first and safe. Users get AI help composing listings, favorites tracking, price suggestions and real-time messaging. Soov.ee lags behind with its dated UI and limited features. If you want to sell fast and buy safely, Marketly is the obvious choice.
Frequently asked questions
Is Marketly.ee really free?
Yes, posting and browsing listings is free. You can optionally pick add-ons like boost, but core usage is completely free. Unlike Soov.ee, we don't force mandatory paid features.
How many users does Marketly.ee have?
Marketly.ee is a rapidly growing Estonian classifieds platform. 200+ categories and listings grow daily. The platform suits both private individuals and businesses.
Can I migrate from Soov.ee to Marketly?
Yes, we offer a CSV import tool — bulk-migrate your listings. Contact us via the contact page for more info.
What makes Marketly safer than Soov.ee?
Marketly.ee uses AI-based spam detection, sensitive-content moderation, a user-blocking system, and all sellers have ratings from other buyers. We also preserve the full message history for dispute resolution.